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A good homepage typically does the following things:

  • Occupies your root domain (think www.yourwebsite.com)
  • Gives a comprehensive overview of what your business does
  • Links to every other important permanent page of your website
  • Tells visitors how to connect with you in other ways (such as getting in touch with you in person or following you on social media)

A landing page, on the other hand, more often:

  • Is designed to receive traffic from one or several specific sources (such as an ad or email campaign)—hence the “landing”
  • Prompts visitors to take one well-defined action
  • Stays focused on a single topic or offer throughout the page
  • Omits or downplays navigation options
  • Is not necessarily intended to be a permanent part of your website